Why You Need a Blog for Pinterest Success (and Overall SEO Strategy)

This is the second post in my blog series on blogging for Pinterest success! In the first post, we covered why you should have a content strategy blog and how to optimize your posts for discoverability. If you still need to be convinced that blogging is a good idea, check that post out right here.

If you’re here because you are still confused about what blogging has to do with Pinterest, or if you just want more information on why blogging for your business is SO important if you want to be successful on our favourite platform, you’re in the right place! Today I’m going to talk more in depth about a content strategy blog and what it can do for your Pinterest growth. Having a solid understanding of WHY you are blogging means you will think of HOW to do it strategically with your Pinterest and account in mind. 

How is blogging different for Pinterest? 

I think the main reason people are unsure about my advice to blog for mega success on Pinterest is that they are thinking of blogs in the wrong way (or think blogs are dying!). If you are a business owner using Pinterest to create visibility who hasn’t yet started blogging, I’m sure you’re thinking one (or more!) of these things:

• “I don’t need a blog because my product Pins speak for themselves.”
• “I don’t want to give my knowledge away for free.” 
• “I’m not a writer, that’s why I create visual content on Pinterest.” 
• “I don’t have time to blog on top of everything else I do for my Pinterest account and other marketing.”

And guess what? Absolutely none of these things are reasons not to blog. In fact, the OPPOSITE is true for Pinterest. 

If you look at Pinterest as a visual search engine and take into account all the other things I’ve said about how to create quality, authentic content that will hook your viewers, a blog takes on a different life. You aren’t sitting by yourself writing blogs just for people to read for no other reason. Sure, it would be great if they make the chocolate chip cookie recipe you just gave them, but wouldn’t it be wonderful if they headed over to Pinterest and bought your handmade oven mitts instead? THIS is the piece you’ve been missing about blogging. A content strategy based blog is just one more way to peak the interest of possible converts and provide you with another marketing avenue. It is a strategic, long form content strategy that will have an incredible impact on your business growth.

Reasons to Blog for Pinterest Success 

So, I’ve given you some of the most common excuses people give NOT to blog when they are aiming for success on Pinterest. Now I’m going to turn those negative statements around and show you why you absolutely SHOULD consider blogging for Pinterest no matter what you provide to your readers in the form of a product, experience, or service. 

Reason #1: More to Pin Than Just Products

Listen up, product pinners. This one is for you! Maybe you’re here because you’ve been pinning items you want to to sell like nobody’s business, and you’re STILL not seeing results. Blogging is a GREAT way to solve this problem.  Blogging becomes a long form content vehicle to provide a flow of “fresh” content to share to Pinterest (and so much more). In fact, in the world of “online” and social media, blogging started first – and really, OG bloggers just viewed social media as a promotional platform. But the blog was the central focus on your efforts and determined what you would say across your platforms.

People get tired of being “sold” to, and if all you’re Pinning is product after product after product, your audience will drift away. It doesn’t add value to the life. Tends to be very hyper product focussed and truly, it’s repetitive and not very useful to anyone. You are focussed on just saying “here’s the thing” instead of focussing on your customers. Your audience. Your followers. Plus, that’s just boring, both for you and for your audience. BUT, if you blog, you can create fresh and engaging new content to Pin to Pinterest. If you are struggling with what to post on Pinterest, I have this super simple training you can check out. This is good for your audience BUT also great for your Pinterest growth since Pinterest wants you to regularly contribute original, high value or inspiring content to the platform, such as:

• Tutorials
• Guides
• How-to tips
• Lists
• Inspiration photos
• And more!

Let’s say you’re selling early childhood learning printables for preschoolers. Instead of making Pin after Pin after Pin telling people to buy your printable, blog about it instead! Create a post called “5 Printables to Help Your Child Build a Bigger Vocabulary by Age 3” and write about how each of your printables help increase vocabulary, and boom! Suddenly you have something interesting to Pin that is not a product link but allows you to effortlessly speak about your product as an embedded solution. Now your audience is interested in your unique knowledge, and will see you as an expert instead of just a salesperson. Pin your printables in your blog, and interested readers will click out of your website and onto Pinterest where they will very possibly purchase your product. This helps to tell the why, share your unique knowledge as an expert and to expand your thoughts (and truly, in this day and age, we need the experts to tell us what makes them an expert by utilizing long form content).

This works for other types of businesses too! Let’s say you are a decor influencer and you discover that “maximalism” is predicted to start trending on Pinterest. Instead of just Pinning your maximalist inspo pictures, you could write a series of blog posts that’s strategic in the content planning about maximalism (what it is, how to achieve it, etc.) and use internal links to highlight your own work that showcases your maximalist style and depth of expertise. You would use a relevant Google keyphrase to write your blog post and then create Pins using the Pinterest keywords that you found doing your research. This helps connect your content to those actively seeking it (mapping solution onto problem). Give your blog audience an opportunity to click out to your Pinterest pins on the subject using embedded Pins or buttons, and voila! New, engaged audience members. You have met them where they are at. You have aided them, helped them. This allows you to insert yourself into your audiences journey.

Reason #2: Long-Term Visibility

Never forget your secret weapon as a Pinterest business owner: Pins never disappear just because people stop searching for your keywords temporarily (we do see seasonal ups and downs for some niches or industries)! Your content just sits there waiting to be discovered as trends and seasons come and go. This means the more content you feed the Pinterest machine, the more chances you have of increased traffic later. We all know all platforms thrive when we give them consistent effort.

The amazing thing about blogging is that it too is “evergreen” content: it is always there on the internet waiting to be discovered with the right search. For example, a Christmas blog post on the perfect holiday dinner will be re-discovered by panicked holiday hosts year after year. This is a secret that most bloggers don’t want you to know. They don’t want to compete with you so they will just let you keep thinking the misconception that blogging is dead.

So, remember Reason 1? A blog gives you more things to Pin with more opportunities for unique keywords about trending topics than a simple sales Pin gives you. And it can help your business YEARS after you initially post it. That’s one more thing Pinterest and blogging have in common: you need patience and the ability to see the long game.

Let’s say that 15 years ago you created a series of blog posts about your love of farmhouse-style DIYs and decor items you have in your home. Each of these posts gave you opportunities for pins on how-tos, product suggestions, DIY tutorials, etc. Well, guess what? Farmhouse is back! Now all those Pins you linked to blog posts are suddenly getting traction all these years later. One might even go viral! And without your original and authentic blog content, you would have had far fewer (and less interesting) Pins for a new generation of farmhouse DIYers to discover. And of course, if you re-optimize your blog posts from way back then to be more relevant to the farmhouse keyphrases and keywords currently being searched on Google, you make yourself discoverable for the long-term on two platforms instead of just one. 

Reason #3: Repurpose, Repurpose, Repurpose 

Do I sound like a broken record with this repurpose stuff? You’re right, I’ve written about the importance of repurposing content across platforms before. But I need to point out that a blog is such an important element of a successful repurposing content strategy! A single blog post can be used to create: 

• Instagram posts 
• Instagram stories 
• Multiple Pinterest pins 
• TikTok videos 
• Newsletter content 
• Internal links on other blog posts
• I’m sure you can think of more! 

For example, you could turn a single blog post into 5 different Pinterest Pins, an Instagram carousel post using the same graphics, a short form video for TikTok/Reels/Shorts and a section of your email newsletter. Once you do this once or twice, repurposing your blog content across all these different platforms becomes effortless. You will see that it saves you so much time and will lead to consistent branding and messaging across all your platforms. I could write a whole other blog post that once you become obsessed with blogging, you begin to see how it can drive your entire content eco-system so you have a flow of short and long form content ready to go any old time. No need to be stressed out by what to post on your marketing platforms each week! If you want help learning what to post on Pinterest (that you already have), check out my What to Pin training. It’s just $9 and will get you started TODAY on Pinterest.

One last crucial thing we have to talk about in more detail is how your Pinterest account and growth will thrive with content calendar and regular schedule of new, fresh content. On their Pinterest for Business website, they encourage you to “Create Pins regularly” and “Create new original Pins at least once a week, for a steady stream of content.” In the Pinterest marketing world, we call these “fresh links”. They go on to share: “People on Pinterest are always looking for new, tailored inspiration. Make sure to publish content ideally on a weekly basis to get your content in front of people looking for ideas like yours.”. As Tailwind App, a Pinterest scheduler shared on their documentation: “Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content.  Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest. “

In Summary 

So, have I convinced you? I hope you can see now that a blog is a really important piece of the puzzle for ultimate Pinterest success and that all those things you tell yourself about why you don’t need to blog were actually holding you back! To recap why I think you need to blog to reach your full blogging + Pinterest potential:

• You will have more content to Pin in particular, more regular ‘fresh’ new content to share to Pinterest
• You won’t look pushy and “salespitch”-y like you would with only product Pins 
• Your audience will get to know you through your authentic content 
• It improves your odds of long-term visibility on Google AND Pinterest 
• It gives you a better chance of experiencing the thrill of a viral Pin YEARS after you pin it
• Blogs are part of a vibrant repurposing strategy and provide content for many platforms 

And don’t forget, you don’t have to be Shakespeare to write a successful blog post. Sometimes the best kind of content strategy blog posts requires very few words (lists and video tutorials, for two examples). But if you are truly feeling stuck, use the power of outsourcing! There are wonderful virtual assistants out there who can take your ideas and turn them into a post you can be proud of either by editing your own words or writing your post for you. Whatever option works best for you, remember that starting is the only way forward. You might surprise yourself with all the things you find you want to say about a subject you are clearly passionate about! 

So, what will your first blog post be? Put your ideas in the comments and share what blogging does for you over the next few weeks, months, or even years! I can’t wait to see what you come up with. 

Announcing My Pinterest For Beginners Course

Interested in learning even more about how to Pinterest for Business? Sign up for my new course, How to Use Pinterest for Business: The Ultimate Beginner’s Guide! The course material includes everything content creators need to know to set up and run a truly optimized business account, plus ideas for what to post and when.

You’ll get:

• 60+ short, actionable video lessons
• Canva templates for Pins and boards
• Swipe files so you never start from scratch
• A growth tracker so you can see real progress

Because Pinterest really isn’t a mystery. It’s a formula, and all you need is a little help to learn how it works and use it to help your business grow. 

Click here to sign up and find out more!

SAVE THIS FOR LATER!