Name Game: Expert Tips for Pinterest Board Naming

Welcome back to my series on how to set up a Pinterest business account for beginners! Today we are going to keep talking about basic setup for success. We will cover this important topic: how to come up with good Pinterest board names for your business. This is SO important for optimizing your account. Coming up with great names for Pinterest boards is one thing. But you also need to make sure they check all the Pinterest SEO boxes so people can find your Pins! So today, I am sharing my simple approach to naming your Pinterest boards and position yourself well for search.

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Do the names of your Pinterest boards matter?

Naming your boards properly ensures you rank well in search and reach as many Pinterest account users in your target audience as possible. So, it’s best to do it right! In fact, naming your boards is the only way to make sure your content gets indexed by Pinterest. 

It’s time to harness what we already know about Pinterest keywords. (If you missed that post, read it here to get the full scoop!) Basically, by searching for relevant keywords related to your industry or niche, you can see top ranking content and get ideas for the right keywords to use in your own board names. Use the search bar (called guided search) to enter different terms. It will show you different Pins that are top ranking.

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You can also toggle on the left hand side to filter the results and look at boards (instead of Pins) that align with those keyword phrases to see the cute Pinterest board names that other creators in your niche have created. Do the research and Pinterest will hand deliver the information you need to make your own creative Pinterest board names. 

What should I name my Pinterest boards?

What you really want to focus on when coming up with your own list of Pinterest board names is broad categories. In other words, focus on broad names and concepts (we call them “interests” in the Pinterest game). 

screenshot from blog post about naming your Pinterest boards - showing Pinterest interest tags

Start with ten boards. Name seven of them using broad terms, and three will be more specific. Those specific names are going to come from ranking keywords that are relevant to the type of content that you create. 

You can also look at Pinterest Trends, another wonderful tool at your disposal.  This is a feature of your Pinterest Analytics tool that will show you how the keyword you are searching ranked over the last 12 months. It’s a great place for finding names for the three specific boards you are going to create. The Demographics section will show you by age and gender who looked up each keyword. And Popular Pins will show you the search results for the top Pins with these keywords. 

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You can see how these keyword research tools are more than just a good idea for your Pinterest marketing strategy when it comes to boards! Keyword research is absolutely crucial when you are coming up with Pinterest board name ideas.

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Another way to get clever names for your Pinterest boards is by just diving in and pretending to upload a video Pin! When you type a word in the “Add tags” field, it will give you all the tagged topics that exist for this keyword. These are great ideas for creating keyword-optimized board names.

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What are some good Pinterest board ideas?

This of course can only be answered by YOU. You are the one with intimate knowledge of your own niche and content topics. This is true whether you make something to sell or produce expert information or advice to share. But in terms of how best to go about creating a Pinterest board that will attract your target audience to your Pinterest Pins, there are some things to keep in mind. Some of what I’m about to say has already been discussed above in the context of how to do name research. But let’s talk about these topics in a little more detail, shall we? 

Narrow your idea down to a topic area

Create names for your boards so that they are searchable. This is key for the Pinterest algorithm. Let’s take a quick look at what the Pinterest search engine predicts when we pop in “bathroom”. These were the top predicted search terms: bathroom ideas, bathroom decor, bathroom, bathroom remodel, and bathroom organization. Based on that information I would suggest that you pick a board topic area that is either one of these exact terms OR a personalized variation of one of these terms.

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Keep top keywords in mind 

One of the major benefits of having a keyword friendly board title is that Pinterest will send you more users if your board titles match the content you’ve curated. I often recommend to users to update their board titles to be consistent and to make sure the board names reflect what content is shared on the board. 

Take advantage of sections 

The “sections” organization option is an amazing feature for a Pinterest business owner! It allows you to break down larger topics into niche sections within a board. This makes them easier to organize and find later. This helps Pinterest index your content and is a great way for your target audience to find the specific thing they are looking for under the broad topic of their choice. This option also eliminates the concern of creating a niche board that has limited content on it. Applying this feature to our above example, sections would allow you to create as many sections under the board title “ bathroom ideas” as you want. You could create sections called: bathroom decor, bathroom organization, bathroom cleaning tips, bathroom tile ideas, bathroom colors, bathroom hardware, and so on.

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The sections feature is especially great for boards related to planning. It allows you to branch out and include every facet of an idea and keeps your inspiration neatly organized. This would be amazing for wedding planning, travel destinations planning, color inspiration, or home improvement planning. Sections also make it easy to add new ideas that can’t easily be turned into a board on their own. For example, if you have a travel destinations board, you could create a section related to Ireland travel guides instead of coming up with enough new content for an entire board all about Ireland. 

screenshot of a pinterest board called

To recap, the sections organization tool is a great way to keep all your Pins for a broad topic organized and easy to navigate for other Pinterest users. Make sure you try it out! 

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How do I make my Pinterest board popular? 

So, how does this information on finding new Pinterest board names fit with a general strategy for making your board a popular place to be? Basically, you want to be as thorough as possible with your board creation. Ignore none of the little details that are so important to making you stand out from the crowd. 

  1. Create fresh content regularly. Weekly, if you can! The more content you get out there into the Pinterest world, the more likely you are to be found by your target audience. Remember: Fresh Pinterest content doesn’t have to be newly created content. Get creative and repurpose content you already have from other social media platforms. Instagram reels, TikToks, and YouTube Shorts are all great options if they’re relevant to your Pinterest audience. 
  2. Follow my advice above and use the “Trends” tool to guide your keyword strategy.
  3. Include text overlay on your Pins. (Take any chance you can get to add keywords to your content!)
  4. Include topic-specific tags with your video Pins. (Another chance for more searchable keywords!)
  5. Fill out your board details properly, including a well-researched board name and description.
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And there you have it: everything you need to know to create names for your Pinterest boards! Use your growing Pinterest keyword research knowledge and your own creativity, and you can’t go wrong.

If you need more assistance with keyword research for your business, grab my budget friendly Pinterest Toolkit which includes up to date Pinterest Keyword Training! The tools and resources you find there will help you become a keyword research expert in no time.

Happy pinning to your boards! 

3 thoughts on “Name Game: Expert Tips for Pinterest Board Naming”

  1. Thank you for the quick and easy tips for Naming Your Pinterest Boards. I am not tech savvy and little easy tips and tricks to do makes it manageable for me to tackle the Pinterest arena.

    Reply
  2. Now that sections have been around a while, do you think they work for business? Or more for personal? I have had a personal Pinterest account for many years and recently switched to a business account. So much to learn! I’m using your toolkit (it’s great) but feeling overwhelmed all the sudden with what boards to have, what to keep hidden, and how to organize. I see strong business accounts have tens and tens of specific boards not sections. I had read somewhere that sections weren’t great for business accounts because they need an extra click.

    Reply

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