How to Become a Pinterest Virtual Assistant in 8 Weeks

Imagine building a sustainable high demand business doing something you already love and that actually works around your schedule (baby bath times, yoga classes, and weekend getaways included). Have you ever considered becoming a Pinterest virtual assistant?

Oh…and in only eight weeks. 

That’s exactly what I’ve seen ambitious, driven women achieve during my years as a Pinterest expert strategist and educator. In this post, I am going to take you step-by-step through the exact process of How to Become a Pinterest Virtual Assistant (without hustling and without burning out). 

blue background with white box in centre - become pinterest VA

First though, let’s look at what a Pinterest virtual assistant actually does! This will make it clear to you if you are well-suited for this type of work. If it IS something you’d be into, then you’ll find out what steps to take to make that dream a reality and become a Pinterest VA today!

Are you with me so far? 

Let’s do this! 

What does a Pinterest Virtual Assistant do? 

Macbook air sitting on bed with white sheets

The short version? They help business owners leverage the awesome power of the Pinterest platform. They do this by driving organic traffic to websites, blog posts, digital products, and other offerings. 

The longer version? A lot of business owners just don’t have the time to manage their Pinterest accounts. Or, they simply don’t GET IT as a platform, thinking it’s some type of black magic. But they also know the potential that Pinterest has. So, instead of doing their own pinning and strategizing, they call in a Pinterest Virtual Assistant superhero. 

A Pinterest superhero like you, maybe? 

Side note: you might hear Pinterest VA, Pinterest Strategist, and Pinterest Manager, but they all mean the same thing. 

Pinterest VA services you might perform for these Pinterest users in this role include: 

  • Keyword research
  • Content creation (beautiful Pins with winning titles and Pin descriptions)
  • Schedule Pins
  • Create marketing strategies and keep track of Pinterest analytics
  • Content calendar management
  • Other Pinterest-related tasks! 

Oh boy, where to start? Well, first of all, if you have questions and want to take a deeper look at the tasks mentioned above and the real nitty-gritty of what being a Pinterest manager/virtual assistant is, I wrote a lot about it right here.

The next thing to remember is: don’t panic. I’m here to teach you all you need to know. And the best thing I can do to begin is remind you of my own experience! My Pinterest management business was started because of the flexibility that it offered me as a new mom. (My business went full-time when my son was just an infant.) I knew that I needed to have a business that worked around my son’s schedule, and managing Pinterest accounts was something that could be pre-scheduled and done from home. I didn’t have to make the choice between working or being there for my son. You can do the same for your family, and I can help you.

Secondly, once you get the hang of things it’s a great business model to scale. You can go from offering 1:1 services to branching out to digital courses, digital products, and one-off strategy sessions where you can make anywhere from $200-300 for just an hour or two of work! It is absolutely possible to make a full-time income with this career. That is of course IF you are willing to put the work in. 

And finally, a word of encouragement. I believe that the world of social media marketing (including Pinterest) is about to explode. There’s something new happening in the world of social media trends. And when I say new, I mean NEW. It’s called “social search” or “social SEO,” and it’s changing the way that social media users search for products or answers online. We know that: 

  • 85% of people 18-29 are active on some platform or other (or multiple platforms),
  • 81% of people 30-49 are too, and
  • Almost half of older demographics are as well. 

40% of Gen Z report searching other platforms before Google for products and services. And, a whopping 90% say their purchases are influenced by things they see on social media! This means that businesses will not be able to resist the value that a visual search engine/social media platform like Pinterest brings to their business. And, there will be a continued and rising interest in outsourcing the management of these accounts to experts like you: Pinterest virtual assistants.

As a Pinterest VA, you can leverage this booming interest in the platform and become an asset to someone’s business. 

So, how much does a Pinterest Virtual Assistant make? 

This is one of the common questions that I get asked, and it’s not always a simple one to answer. If you’ve googled it already, you’ve probably heard everything from $15 an hour to $5k+ a month. So….what’s the deal? 

Both are true.

When it comes to running your own business, YOU set the ceiling as high as you’d like. YOU control your own schedule. 

However, I find that a lot of new Pinterest VAs seriously undercharge. This is because they lack the guidance of a mentor to help them price their services. For example, I’ve seen people charge as little as $100-$150 a month for Pinterest virtual assistant services. Or, I’ve seen them take on clients who clearly didn’t have the budget to hire them in the first place! 

If we’re talking averages (and remember it’ll really depend on your schedule and how much work you can take on) you can expect to earn between $500-$2,000 a month working part-time. But once you scale your services and gain more experience, you can end up earning a consistent $5k+ per month. 

Not bad, right? But that doesn’t happen by magic. It’s the result of being strategic and smart about how to run and scale your business. The more time you are willing to put into your new business venture, the more likely a high income is likely to happen for you. This is a great opportunity, all you need to do is commit to putting in the work!

Now let’s break down how to actually become a Pinterest virtual assistant, with the help of yours truly!  

green background with black text how to make money as a pinterest va

The Business Foundations for Becoming a Pinterest Virtual Assistant

When it comes to launching your business, you can’t just dive right in and start offering services without having a solid foundation. You need to learn the ropes of some business essentials. 

Before trying to get your first client it’s important to: 

  • Set some income goals: How much do you need to make each month to live comfortably? Again, this works around you. Your goal can be to generate some side hustle extra money or to replace your full 9-5 salary. This number will help you reverse-engineer what to charge. 
  • Identify your ideal client: This is crucial. Defining your ideal client is not a general idea like, “busy business owners who want more traffic to their website.” Get specific! For example: “wellness coaches who want to increase organic traffic to their 1:1 coaching programs and courses.” 
  • Get your website set up: Your website should be functional (speedy and not bogged down with a lot of stuff it doesn’t need), SEO friendly, and appealing to your target audience. This is where you have total creative control to let your value as a Pinterest virtual assistant shine. 

Taking the time to get crystal clear on the items listed above will set you up for success and make all your work and marketing much more intentional in the future. 

Once you identify your ideal client, try filling in the blanks of this statement to help you attract them: 

 “I help [ideal client] [desired result] with [what you do].” 

For me and my business, this statement might be: 

 I help ambitious women turn their passion for Pinterest into a sustainable business with my 5-Day Pinterest Manager Bootcamp. 

Trust me, this statement will be reworked over and over as you grow, but it’s a good idea to write one to help you focus right now.

Become a Pinterest Virtual Assistant with Offers that Sell 

white woman typing on large iPad. Blue box with white type

It makes sense that before you can attract clients you have to have some solid offerings on the table.

Here is an overview of some Pinterest services you can offer and package to sell to clients: 

Pinterest management

One of the most popular services (and most needed!) is Pinterest account management. This is where you take control of a client’s Pinterest account and manage the daily, weekly and monthly tasks associated with Pinterest marketing. This boils down to strategic pinning to help your clients maximize the traffic generated from their Pins. This means getting Pins seen in the right place at the right time (with your help!). Usually, the scheduling platform we use for this is Tailwind because it complies with all of Pinterest’s best practices.

You’ll also monitor your clients’ analytics to make sure your strategies are working. You can show off your value in the process! If you aren’t sure what Pinterest analytics are or how to utilize them, I’ve laid it all out right here in the post I wrote that covers everything you need to know about Pinterest analytics

Custom Pin Designs

If you’re creative and a bit artsy at heart, then Pin design will be an absolute joy for you! And even if you aren’t, you can create customized Pinterest graphics using platforms like Canva. Once you figure out how to navigate this, you will be unstoppable. You will help your clients stand out from the crowd with eye-catching, scroll-stopping Pins and help them outsource the graphic design assets used to grow their Pinterest numbers.

Pinterest Account Audits

Sometimes when people take the DIY route it gets a little…messy. That’s where you can swoop in and offer a Pinterest account audit to show them where they’re missing potential for growth and how they can improve. The bonus? You’ll flex your Pinterest muscles and reveal your expertise so they might end up hiring YOU to take over for them when they decide that keeping up with the latest trends and strategies is just too much to handle.

Pinterest Strategy Consultation 

Know what growing business owners love? Getting access to a strategic assessment and customized action plan to help them grow their traffic and leads. If they want to keep the execution of this plan in-house (read: do it themselves), great! In this model of service, you provide a custom review and strategy plan for the client and coach them on how to execute this plan successfully. Then you move on to your next client. 

“Become a Pinterest Virtual Assistant for the freedom that you want in your life.”

– Christina, one of my Pinterest VA accelerator graduates

 Attract and Onboard new Clients as a Pinterest VA

There are so many different avenues you can take when it comes to attracting your dream clients, and it can get pretty overwhelming. 

You can get leads from Facebook groups, Instagram, Pinterest, and cold outreach…but if you can get someone to refer you? That’s worth its weight in gold. So, reach out to friends and family and let them know about the services you’re offering and ask if they know anyone who might be interested. 

You can also make a list of all the potential clients you’d love to work with and start sending what’s known as “cold pitches”. Word of warning: don’t make cold pitches generic, copy-and-paste jobs and mass email them to everyone on your list. Really get to know the people you want to pitch, see what’s going on in their business, and introduce yourself as someone who can help them achieve their business goals through Pinterest. 

Client Retention as a Pinterest VA

Keeping clients means having an amazing client onboarding system and also being so good at what you do that you become indispensable to them. 

This process is made 10x faster if you have great templates and coaching from someone who’s gone before you. So make sure any Pinterest VA training that you invest in focuses on this crucial aspect. 

The types of templates I offer my students (and recommend that you have to run a successful Pinterest management business) include: 

  • Discovery call templates 
  • Pinterest client email templates 
  • Swipe files and templates for onboarding clients 
  • Reporting templates for monthly reports, stats and growth metrics 
hands on laptop typing - maroon coloured box with white type 'making money pinning'

Not only this, but you’ll need to embrace some of the organizational tools that will help you work smarter and more efficiently. I know this can all be a bit intimidating, but I promise you that with a little guidance, you’ll wonder how you ever lived without them! This is super important because what I’ve noticed when training new Pinterest VAs is that many of them end up feeling frazzled and frustrated by not being properly organized. Having a repeatable system and understanding the organization tools that’ll boost your productivity will be a lifesaver when your client list starts to grow. 

The organization tools that I teach to new Pinterest VAs are essential for staying productive and being able to take on more clients: 

  • Pinterest Pin tracker and client content management system
  • A Pinterest business HUB to store all your daily, weekly and monthly tasks 
  • Design templates and other time-saving tools 
  • And more!

Trust me when I say that all this is the difference between a good Pinterest virtual assistant and an AMAZING Pinterest virtual assistant.  

Having a solid system for retaining clients will help you create a strong stable income and means you won’t always be hustling for new clients. 

blue background with text

Want Pinterest VA Training from someone who’s built up a six-figure Pinterest Management Business?

Are you still feeling overwhelmed about the process of becoming a Pinterest manager? Give your confidence and skill levels a boost with my Pinterest Managers Essentials Bootcamp! This is a beginners online course that is ideal for anyone with no clients (yet!) or only a few clients. It’s also perfect if you have taken a course elsewhere and feel like you didn’t get enough info to get your business off the ground. When you sign up you get: 

  • 5 actionable training sessions (shared over 5 days)
  • Tasks + homework assigned each day (best way to learn!)
  • A kick-start for your Pinterest management business

If you’re ready to be a confident and successful Pinterest manager, sign up for my course today!

I hope this post has convinced you that a new career in the Pinterest services world is within your reach. If you are willing to put the time and effort in, there’s nothing you can’t do! I hope to see you in my Bootcamp and cheer you on along the way. 

Come build a successful Pinterest virtual assistant business with me! I promise we can do it together. 

Hiring a graduate from Meagan’s program was amazing! She does monthly reports for me, meets with me, is diligent and presents all the analytics.

DAWN BRADLEY, speaker, teacher, and mentor

69 thoughts on “How to Become a Pinterest Virtual Assistant in 8 Weeks”

  1. I am interested in learning more about your VA Pinterest course, I am trying to learn pinterest to grow my boutique as well as this might be a viable side hustle to do to keep a consistent income flow when the boutique is slower.

  2. Hi! I’m on your waitlist for Pin Potential! I’m very excited to do your coaching program, when will it open up next so I can get started?

  3. Hi Meagan, I am very interested in this, and would love more infor! I absolutely love Pinterest so I think this would be a great fit for me!

  4. Looks like you’ve got a program called Pin Potential and another called Pinterest VA Accelerator. What is the difference between the two or are they the same. Either way, I’m interested.

  5. Hi, I’m interested in learning more about your program and how to get started. I’m in school for business to be a business consultant and I believe taking interest in Pinterest management business might not only be viable for that but with my business as well

  6. Hi! Pinterest always interests me. I hope your training will uncover more of these. Looking forward to your exciting program to help women like me to be more productive. Thanks.

  7. Hello,
    I currently am in the process of starting a bakery business! I use pinterest everyday as inspiration for sweets. I would love to learn how the pro’s pin! Also, super interested in becoming a Pinterest VA and attending your course! 🙂

    • Hi Ndidi! Thanks so much for commenting! The program is actually a coaching program and not a course. We will be opening again in the Fall. Did you get your name on the waitlist?

  8. Very interested! I need a job where I can work from home to take care of my 4 month old. Have worked in sales my whole working life and i’m interested in being a virtual assistant!

  9. Interested. The info, please. I have been short on financial resources and this could be the long-awaited solution. Thanks

    • Hi Nathaniel! Thanks so much for commenting. Did you just your name on the waitlist? We will be opening up again in the fall and would love to have you.

  10. Hello, I am definitely interested and could use a side hustle, i like to know more information information

  11. Hi Meagan,

    Hope all is well. This is a brilliant! I have been pinning for many years and would like to shift my skill and make some revenue of it. Very interested in the coaching session.

  12. I would be interested in learning more about the course and the cost. Can you please send more information?

  13. Hi Meagan!

    I just signed up for your waitlist regarding your Pinterest VA course. I’m wondering if you could share the approx date for the next enrollment, the cost, and a brief description of what the course includes.. like a table of contents or description of modules offered?

    Thanks a lot for your time!

    • Hey, Jo! I will be opening registration next week. Send me a message on Instagram if you want more details now, or check your inbox for an email very soon!


Leave a Comment