Imagine building a sustainable business, doing something you already love and that actually works around your schedule (baby bath times, yoga classes, and weekend getaways included). Have you ever considering becoming a Pinterest virtual assistant?
Oh…and in only eight weeks.
But that’s exactly what I’ve seen ambitious, driven women achieve during my years as a Pinterest strategist and educator. In this article I am going through the exact process with you, step by step, of How to Become a Pinterest Virtual Assistant (without hustling and without burning out).
First, though, I’ll look at what a Pinterest virtual assistant actually does so you’re clear on whether or not this type of work is well suited to you. If it IS something you’d be into, then you’ll find out what steps to take to make that dream a reality.
You with me so far?
Let’s do this!
What does a Pinterest Virtual Assistant do?
The short version? They help business owners leverage the awesome power of Pinterest to drive organic traffic to their websites & offers.
The longer version? A lot of business owners just don’t have the time to manage their Pinterest accounts, or they simply don’t GET IT as a platform, thinking it’s some type of black magic.
But they know the potential that Pinterest has, so instead of doing their own Pinning and working on a strategy on their own, they call in a Pinterest Virtual Assistant superhero to do it for them.
A Pinterest superhero like you, maybe?
Side note: you might hear Pinterest VA, Pinterest Strategist, and Pinterest Manager, but they all mean the same thing.
We’ll get further into the specifics of what a Pinterest VA offers a little later.
Main benefits to becoming a Pinterest VA
Oh boy, where to start!?
First of all, I started my Pinterest management business because of the flexibility that it offered me as a new mom (I went full-time with it when my son was just an infant).
I knew that I needed to have a business that worked around my son’s schedule and managing Pinterest accounts were something that could be pre-scheduled and done from home. I didn’t have to make the choice between working or being there for my son.
Secondly, once you get the hang of things it’s a great business model to scale. You can go from offering 1:1 services to branching out to digital courses, digital products and one-off strategy sessions where you can make anywhere from $200-300 for just an hour or two of work!
And finally, Pinterest is BOOMING.
It’s now the 3rd largest social network in the USA and last year alone their user base increased by 26%.
More and more business owners are getting fed up with being at the mercy of engagement when it comes to other social networks like Facebook and Instagram. They’re interested in Pinterest because it works more like a search engine than a social network – meaning they don’t have to spend all day “in the DMs” to get leads.
As a Pinterest VA you can leverage this booming interest in the platform and become a real asset to someone’s business.
So, how much does a Pinterest Virtual Assistant make?
This is one of the most common questions that I get asked, but it’s not always a simple one to answer.
If you’ve Googled it already you’ll probably have heard everything from $15 an hour to 5k+ a month. So….what’s the deal?
Both are true.
When it comes to running your own business you set the ceiling as high as you’d like because you control your own schedule.
However, I find that a lot of new Pinterest VAs seriously undercharge because they lack the guidance of a mentor to help them price their services.
For example, I’ve seen women charge as little as $100-$150 a month or take on clients who clearly didn’t have the budget to hire them in the first place!
If we’re talking averages (and remember it’ll really depend on your schedule and how much work you can take on) you can expect to earn between $500-$2,000 a month working part time.
But once you scale your services and gain more experience, you can end up earning consistent 5k+ months.
Not bad, right? But that doesn’t happen by magic, it’s the result of being strategic and smart about how to run and scale your business.
Now let’s break down how to actually become a Pinterest virtual assistant.
The Business Foundations for Becoming a Pinterest Virtual Assistant
When it comes to launching your business you can’t just dive right in and start offering services without having a solid foundation: you need to learn the ropes of some business essentials.
Before trying to get clients it’s important to first;
- Set some income goals: How much would you need to make each month to live comfortably? Again this works around you – it can be to generate some side hustle income or to replace your own 9-5 salary. It’ll also help you reverse-engineer what to charge.
- Identify your ideal client: Can I just say how important this is?! Defining your ideal client is not just things like, “busy business owners who want more traffic to their website.” Get specific, for example: “wellness coaches who want to increase organic traffic to their 1:1 coaching programs and courses.”
- Get your website set up: Your website should be functional (speedy and not bogged down with a lot of stuff it doesn’t need), SEO friendly and be appealing to your target audience. This is where you have total control to let your value as a Pinterest virtual assistant shine.
Taking the time to get crystal clear on all this will set you up for success and make all your work and marketing much more intentional in the future.
Want a quick win?
Once you identify your ideal client try filling in the blanks of this statement to help you attract them:
“I help [ideal client] [desired result] by [what you do].”
For me that might look like:
I help ambitious women turn their passion for Pinterest into a sustainable business with my Pinterest VA Accelerator Program.
You get the gist.
Trust me, this statement will be reworked over and over as you grow, but it’s a good idea to write one to help you focus.
Become a Pinterest Virtual Assistant with Offers that Sell
It makes sense that before you can attract clients you have to have some solid offers on the table.
Here is an overview of some Pinterest services you can offer and package to clients:
- One of the most popular services (and most needed!) is Pinterest account management. This is where a client wants to outsource the daily, weekly and monthly tasks associated with Pinterest marketing
- This is strategic Pinning to help your clients maximize the traffic generated from their Pins and helps them be in the real place at the right time with your help
- Usually, the scheduling platform we use for this is Tailwind because it complies with all of Pinterest’s best practices.
- You’ll also monitor your clients’ analytics to make sure your strategies are working (and you can show off your value in the process!)
Custom Pin Designs
- If you’re a creative, and a bit artsy at heart, then Pin design is an absolute joy!
- You help your clients stand out from the crowd with eye-catching, scroll-stopping Pins and help them outsource the graphic design assets used to grow their Pinterest numbers
- You can create customized Pinterest graphics these on a platforms like Canva
Pinterest Account Audits
- Sometimes when people take the DIY route it gets a little…messy. That’s where you can swoop in and offer a Pinterest account audit to show them where they’re missing potential for growth and how they can improve.
- The bonus? You’ll have flexed your Pinterest muscles and revealed your expertise so they might end up hiring you to take over for them.
Pinterest Strategy Consultation
- Know what growing business owners love? Getting access to a strategic assess to a customized action plan to help them grow their traffic and leads using Pinterest but they want to bring the execution in house
- In this model of service, you provide a custom review and strategy plan for the client and coach them on how to execute this plan successful
“Become a Pinterest Virtual Assistant for the freedom that you want in your life,”– Christina, one of my Pinterest VA accelerator graduates.
Attract and Onboard new Clients as a Pinterest VA
There are so many different avenues when it comes to attracting your dream clients, so it can get pretty overwhelming.
You can go anywhere from Facebook Groups, Instagram, Pinterest, cold outreach… but if you can get someone to refer you?
That’s worth its weight in gold.
Reach out to friends and family and just let them know about the services you’re offering and if they know anyone who might be interested.
You can also make a list of all the potential clients you’d love to work with and start sending what’s known as “cold pitches”.
Word of warning: don’t make cold pitches generic, copy-and-paste jobs and mass email them to everyone on your list. Really get to know the people you want to pitch, see what’s going on in their business and introduce yourself as someone who can help them achieve their goals through Pinterest.
Client Retention as a Pinterest VA
This means having an amazing client onboarding system and also what you can do throughout your relationship with clients so you become indispensable to them.
This process is made 10x faster if you have great templates and coaching from someone who’s gone before you. So make sure any Pinterest VA training that you invest in focuses on this crucial aspect.
The types of templates I offer my students (and recommend that you have to run a successful Pinterest management business) include:
- Discovery call templates
- Pinterest client email templates
- Swipe files and templates for onboarding clients
- Reporting templates for monthly report, stats and growth metrics
Not only this, but you’ll need to embrace some of the organization tools that will help you work smarter and more efficiently.
I know that can be a bit intimidating, but I promise you that with a little guidance you’ll wonder how you ever lived without them!
This is super important because what I’ve noticed when training new Pinterest VAs is that many of them end up feeling frazzled and frustrated by not being properly organized. Having a repeatable system and understanding the organization tools that’ll boost your productivity will be a lifesaver when your client list starts to grow.
The organization tools that I teach to new Pinterest VAs are essential for staying productive and being able to take on more clients:
- Pinterest pin tracker and client content management system
- A Pinterest business HUB to store all your daily, weekly and monthly tasks
- Design templates, time saving tools and more
Trust me when I say that all this is what makes the difference between a good Pinterest virtual assistant and an AMAZING Pinterest virtual assistant.
Having a solid system for retaining clients will help you create a <strong> stable income </strong> and means you won’t always be hustling for new clients.
Want Pinterest VA Training from someone who’s built up a six-figure Pinterest Management Business?
I’ve been around the block when it comes to helping ambitious women become Pinterest virtual assistants, I’ve also helped hundreds of brands and businesses build their Pinterest empire.
My exclusive program, the Pinterest VA Accelerator is not just some “I recorded a couple of videos you can watch, OK bye!” type of deal. Cuz that’s going to help you grow a profitable business.
You’ll be part of a thriving community where you’ll be supported every step of the way and be kept accountable, not only by me, but also by other like-minded, driven women who are on the same journey.
Because let’s get real – starting a business from scratch on your own is SCARY (trust me I’ve been there…)
So, if you want to crush your goals you’re going to need some serious support. I only run this program a few times a year because it means that everyone is on the same page and motivation levels stay high every step of the way.
It’s one of the only programs that actually gives you the 1:1 coaching support (as in DIRECT access to me) that you really need to make a success of your business: because one-size-fits-all DOESN’T work.
In a nutshell, nothing is off the table: you can ask me anything and get answers that are 100% tailored to your business.
I don’t do cookie-cutter and neither do you: you want an intentional business that works around your time, schedule and unique talents.
And to achieve that you need a mentor not just a pre-recorded course.
You can sign up for the waitlist directly below and I’ll send you all the juicy info when registration rolls around again.
But act fast because enrollment only opens a few times a year!
We’ll be waiting for you on the inside.
Hiring a graduate from Meagan’s program was amazing! She does monthly reports for me, meets with me, is diligent and presents all the analytics.DAWN BRADLEY, Speaker, Teacher and mentor