How to Hire a Pinterest Manager (and Get It Right the First Time)

Alt text: "Text overlay on blurred office background reads 'How to Hire a Pinterest Manager (and get it right the first time)' in bold blue letters."

Hiring a Pinterest manager sounds simple until you invest time and money into the wrong one and see little to no return. I’ve seen this happen again and again. Business owners hire support expecting growth, only to feel confused, disappointed, or unsure if anything actually worked. Not because they didn’t care but because Pinterest is …

Read more

How I Became a Pinterest Expert

Meagan Williamson stands smiling in front of a textured white wall while a translucent overlay contains headline text. Text on the graphic reads "HOW I BECAME A PINTEREST EXPERT" and "How I Built a Pinterest Marketing Business From Scratch".

If you’ve ever wondered how someone becomes a Pinterest expert, the answer usually isn’t a straight line. For me, it definitely wasn’t. My background actually started in psychology, not marketing. I worked in clinical and school psychology for years before Pinterest was even part of the conversation. But when I look back now, that experience …

Read more

Pinterest for Artists: How to Use Pinterest to Grow Your Creative Business

An artist painting on canvas with text overlay: "Calling All Artists: How to Use Pinterest for Creative Success." Emphasizes creativity and digital marketing.

You’ve probably heard the whispers in your artist circles: “Pinterest is the place to be if you want to actually sell your art online.” But does it really work—or is it just another platform that’ll eat up your time and spit out zero results? If you’re tired of pouring your creative energy into Instagram only …

Read more

How to Add a Pinterest Save Button to Your Website Images (Step-by-Step)

Text overlay on a blurred background of a person writing. Reads, "How to Add a Pinterest Save Button to Your Website (Step-by-Step)." Informative and instructional tone.

Today, we are going to talk about yet another way to drive traffic to your Pinterest account: a Pinterest Save button! We’ve already discussed the multiple benefits of blogging for small business owners on Pinterest. Until now, we have focused on how your written content can drive traffic by giving you an SEO boost and giving you more …

Read more

How to Get More Views on Pinterest: Stop Making These 7 Mistakes!

Blonde woman in white and blue holds a phone. Overlaid text: "How to get more views on Pinterest. Stop making these 7 mistakes!" Bright, informative tone.

Let’s talk about how to get more views on Pinterest — because I see so many of you working hard and not getting the results you deserve.You’re creating great content, but a few sneaky mistakes in your Pinterest strategy are keeping your ideal audience from ever finding it.In this free Pinterest marketing lesson, I’m breaking …

Read more

Pinterest for Book Marketing: How Author Tanya Williams Grew Her Readership Organically

A clean workspace with a focus on a keyboard, blue notebook, and mug. Text overlay reads: "Pinterest Case Study: Pinterest Marketing for Writers: Tanya's Story."

If you’re an author looking for book marketing strategies that actually work, you’ve probably noticed how hard it is to stand out online. Social media posts disappear in a flash, ads get expensive fast, and it often feels like you’re shouting into the void. That’s why more and more authors are turning to Pinterest for …

Read more

Pinterest for Bloggers Case Study: How Lindsey Built a System That Works (Pin Potential Review)

Alt text: "Text overlay on a light background with cupcakes. Reads: 'Pinterest Marketing Case Study: How a Food Blogger Used Pinterest to Beat Google’s Algorithm Changes.'"

If you’ve ever wondered “Is Pinterest still worth it for bloggers?” — you’re not alone. Many bloggers feel overwhelmed by constant Google algorithm changes (remember the kiss of death that was the Helpful Content update?), burned out from social media content creation, and unsure how to create a strategy that actually works today. Pinterest has …

Read more

Pinterest Case Study: From Overwhelm to 10K Monthly Views and Sales at Steel Spoon Farm

Text overlay on a blurred background of a desk with a keyboard and papers. The text reads, "Pin Potential Review: From Overwhelmed to Unstoppable: Jen’s Pinterest Turnaround That Changed Her Business."

Feeling burned out by social media and not sure if Pinterest is really worth the effort for your small business? Wondering if it can actually move the needle for your type of business? Jen Kibler, owner of Steel Spoon Farm, was right there too. A busy homesteader, parent, and creative entrepreneur, Jen wanted a way …

Read more

How Ashleigh Grew Her surface pattern design business Using Pinterest [Pin Potential Case Study]

Are you a surface pattern designer, artist, or illustrator wondering if Pinterest could actually grow your business? You’re not alone. Many creatives feel unsure about whether Pinterest is the right platform for them. This Pin Potential case study highlights the story of Ashleigh Fish, a talented surface pattern designer and illustrator who once felt the …

Read more

Is Pinterest the Right Fit for Your Business? Here’s How to Tell (With Real Examples)

A woman wearing a white shirt sits at a table with a laptop. Overlaid text reads, "Is Pinterest the Right Fit for Your Business? Here's How to Tell (With Real Examples)." The tone is professional.

If you think Pinterest only works for businesses with “pretty” visuals or a highly visual brand, you might be surprised. One of my clients — a career coach with zero product photos — doubled her website traffic in six months using Pinterest. And she’s far from the only one. If you’re curious about whether Pinterest …

Read more

From Pinterest Skeptic to Strategic Growth: How Sheri Revived Her Quilting Business with Pin Potential [Pin potential case study]

White background with text in blue: "Pin Potential Review: How Sheri Grew Confident in Pinterest Marketing with Pin Potential." Hands holding a phone.

Feeling burned out by social media and not sure if Pinterest is really worth it for your online business? Wondering if Pinterest can work for type of business model? Sheri Cifaldi-Morrill, a professional quilt pattern designer and the founder of Whole Circle Studio, was right there too. A longtime creative entrepreneur and self-proclaimed online course …

Read more

Pinterest for Shopify and Etsy Product-Based Businesses: How to Make Your Pins Stand Out

 Welcome back to the blog, pinner friends! Today, I want to talk to you specifically about your product-based business and how to use Pinterest to drive traffic to generate e-commerce or Shopify store sales. No matter if you sell things on your own site, Etsy, Shopify, or another e-commerce shop, Pinterest should be part of …

Read more

How To Get Traffic From Pinterest 

Alt text: "Text overlay reading 'How to Get Traffic from Pinterest: The Beginner’s Guide to Driving Website Traffic with Pinterest' on a blurred background of a person writing in a notebook."

We all know Pinterest is not your end game as a business owner. The goal of creating engaging new content for your target audience is not content creation for its own sake. What you want to do is generate organic traffic going elsewhere! Whether it’s a new blog post, a landing page on your website, …

Read more

Pinterest vs. Social Media: Why Pinterest Works Differently (And How to Use It to Your Advantage)

Alt text: "Text overlay on blurred photo background reads 'Pinterest vs. Social Media: Why Pinterest Works Differently (and How to Use It to Your Advantage).' A hand pins a photo on a wall, suggesting creativity and strategy. Tone: informative."

Today, I want to talk about a topic that seems to be on everyone’s mind lately: typical social media vs Pinterest and how to use both platforms properly.  I have written elsewhere about my confusion when people ask me, “Should I be using Pinterest or Instagram?” My answer, of course, is that you don’t have …

Read more