As quick as you think you have figured out a platform, it changes. Pinterest recently handed over some new exciting news to their friends at Tailwind to help share the good news, hashtags are now in effect on Pinterest.
5 Things You Need To Know About Hashtags on Pinterest
That’s right. After 7 years, Pinterest has decided to jump on the hashtag train with using hashtags to help it’s users find valuable, relevant content. On August 24th, 2017 Tailwind announced the hashtag news and on August 25th, Tiffany Black from Pinterest had a webinar with Curalate and she randomly dropped that hashtags were “OK” (hashtags are mentioned at 8:19 and around the 25:00 marks for those interested).
How Are Hashtags Used On Pinterest?
I have a few ideas about why I think Pinterest decided to change their mind on this matter (hello, pressure from marketers and the increase of Instagram content that gets pinned with hashtags), but what I think is more important is for Pinterest for Business users to get down to the facts with 5 Things You Need To Know About Hashtags on Pinterest.
Pinterest Hashtag News – 2017
- Less is more with hashtags on Pinterest …for now. Don’t go crazy adding in #100 #hashtags #because #Pinterest #lets #us #do #that #now. Sorry, that is a pet peeve of mine. Be concise and make sure you are picking relevant and authentic hashtags for the visual content you are sharing on Pinterest. Take the time to select 5 authentic hashtags and add them in. This older article from Pinterest suggests that adding TOO many hashtags will negatively affect your search results so air on the side of caution. Using the hashtags that people will actually be searching is more relevant than adding in 100 hashtags (you also might get flagged as spam if you put too many!).
- Don’t expect results right away. Pinterest often takes awhile to roll things out before they get it right. I think we can anticipate this taking a few months to start working and to start working well.
- Always focus on your own content for revision first so only start adding hashtags to your own images for now. This is in line with many of my optimization recommendations I make with my clients, don’t get over over whelmed thinking you need to revise all your content immediately but start adding relevant hashtags to your most popular pins. Then on another day, start adding hashtags chronologically on your own content pins.
- Adding Instagram images to Pinterest? This makes your life easier. Whether you are a brand, blogger or small business owner, I hope that you are adding in your curated content from other social media platforms to Pinterest. Ever notice that when you add an Instagram image to Pinterest it pulls the Instagram image? Well now you don’t have to delete those hashtags! So one set of effort is now working for you on two platforms!
- Hashtags on Pinterest will evolve and change over time. It took them 7 years to decide to use hashtags but I truly do not think they are going to go rushing into it. If we all know one thing, it is that Pinterest is constantly evolving to improve user experience.I think we will need to keep our eyes on this update and see what happens over the coming months before we can develop any Best Practices for Hashtags on Pinterest (I see a blog post in the making there!).
Understanding Hashtags on Pinterest
So want one more piece of intel/unfounded suspicion from me? My gut tells this move has been long in the making. It all started when Tailwind rolled out it’s official partnership with Instagram in January 2017. Prior to that, Tailwind had the pin from Instagram feature. Isn’t that interesting that a program has official partnership with two different platforms? Two platforms that some would say are sort of in competition with each other? That said, I think Pinterest has done a pretty good job drilling it into our heads that it is not a social network like Facebook or Instagram, but that it is a discovery tool.
Pinterest Evolution and Hashtags
So I believe Pinterest is likely delighted to not be seen as competition but rather that it is complementary – and that it has something to offer to Instagram. And what is that? Over the past two years, I have observed Instagram images being pinned more and more frequently by users. When Instagram images are pinned, Pinterest pulls the IG description which includes hashtags. Guess what image aspect ratio was mentioned as the second best size after the traditional Pinterest friendly image (which is 1:1.5) size? 1:1.
So my intuition and Nancy Drew skills tell me that Instagram and Pinterest are in cahoots with each other and their mutual friend that makes this relationship stick is Tailwind… Hence why Tailwind got to break the news! So let’s see what happens in late 2017 and early 2018 but I will be sitting back and waiting to say “I told you so” as this relationship evolves.